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Event Marketing

Event & Experiential Marketing Special Report

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Dec. 14 2012




Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

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Nov. 29 2012




One Hand Washes the Other 5

 

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

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Article

Sep. 24 2012




The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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Sep. 14 2012




2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

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Aug. 24 2012




Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes

Kraft’s Lunchables brand kicks off its largest campaign

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Aug. 03 2012




2012 PRO Award Finalist: Agent X for Symantec 1

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

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Aug. 03 2012




2012 PRO Award Finalist: Source Marketing for Chase Card Services

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

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