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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Nov. 29 2012




One Hand Washes the Other 5

 

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.

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Article

Sep. 24 2012




The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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Sep. 14 2012




2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

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Aug. 24 2012




Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes

Kraft’s Lunchables brand kicks off its largest campaign

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Aug. 03 2012




2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co.

2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co. for the “Levi

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Aug. 03 2012




2012 PRO Award Finalist: DFCBX for Kraft

2012 PRO Award Finalist: DFCBX for Kraft and the “Oreo 100th Birthday Celebrations” event marketing promotion.

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Aug. 03 2012




2012 PRO Award Winner: Source Marketing for Philips

2012 PRO Award Finalist: Source Marketing for Philips and the “Philips LED Light Experience” event marketing promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

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