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Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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Sep. 24 2012




The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees

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Sep. 14 2012




2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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Aug. 24 2012




Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes

Kraft’s Lunchables brand kicks off its largest campaign

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Aug. 03 2012




2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

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Aug. 03 2012




2012 PRO Award Finalist: United States Tennis Association for USTA

2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

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Aug. 03 2012




2012 PRO Award Finalist: Agent X for Symantec 1

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

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Aug. 03 2012




2012 PRO Award Finalist: Source Marketing for Chase Card Services

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

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