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Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Mar. 27 2013

Dole and Rachael Ray Broaden Reach of Cook-Off Contest 1

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.




Feb. 11 2013

Top 3 Mobile Strategies for Live Entertainment 2

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.



Jan. 17 2013

Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.



Dec. 14 2012

Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?



Nov. 29 2012

One Hand Washes the Other 5


This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promotion agency located in Culver City, CA. The two women left the agency and opened a food truck called “Nonna’s Kitchenette,” serving gourmet Italian food.




Sep. 24 2012

The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees



Sep. 14 2012

2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.



Sep. 14 2012

2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Focus Rally” promotion.



Aug. 24 2012

Kraft Lunchables Mall Kiosks Let Kids Game Socially for Prizes

Kraft’s Lunchables brand kicks off its largest campaign



Aug. 03 2012

2012 PRO Award Winner: Source Marketing for Philips

2012 PRO Award Finalist: Source Marketing for Philips and the “Philips LED Light Experience” event marketing promotion.