Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Promotional Marketing > EVENT MARKETING

Event Marketing

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

Read and Discuss

Aug. 03 2012




2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: United States Tennis Association for USTA

2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Agent X for Symantec 1

2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Syfy for Syfy

2012 PRO Award Finalist: Syfy for Syfy and the “Being Human S2 Temptation Campaign.”

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Source Marketing for Chase Card Services

2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.

More...

 

Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for Nintendo

2012 PRO Award Finalist: The Marketing Arm for Nintendo for the “Super Mario 3D Land Launch” event marketing promotion.

More...

 

Aug. 03 2012




2012 PRO Award Winner: The Marketing Arm for State Farm

2012 PRO Award Finalist: The Marketing Arm for State Farm and the “Play Today. Illuminate Tomorrow.” Best Cause-based Promotion.

More...

 

Aug. 03 2012




2012 PRO Award Finalist: Neverstop for Uniqlo

2012 PRO Award Finalist: Neverstop for Uniqlo and the “Made For All” event marketing promotion.

More...

 

Aug. 03 2012




2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY

Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.

More...