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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

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4.2.7

Article

Oct. 04 2013




PROtober: On Stage With The Chicago Shakespeare Theater

Learn more about the Chicago Shakespeare Theater and their 2013 PRO Award winning campaign, “Will and George Come to Life.”

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cup-logo

Article

Sep. 24 2013




Rebranding Sets America’s Cup on the Right Course 5

A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.

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advertising

Article

Sep. 12 2013




Fall Marketing Campaigns, With an Eye on Holiday Sales

It’s uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.

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experiential consumers

Article

Aug. 27 2013




3 Types of Experiential Consumers and How To Woo Them 4

There are three types of experiential consumers and you can win them over by using their strengths to your marketing advantage. Here’s how you can woo them.

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Article

Aug. 21 2013




Special Report – Mobile Event Tech

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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nissan keep summer rolling sweepstakes

Article

Aug. 12 2013




Nissan’s Annual Marketing Event Drives $100 Million in Business

Nissan and The Marketing Store Worldwide have carefully polished Nissan’s largest annual service marketing event to continually improve its performance.

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wake-forest

Article

Aug. 07 2013




Event Helps Wake Forest Baptist Medical Center Build Buzz for Research Facility

A grand opening event helped Wake Forest Baptist Medical Center create buzz for a new biotech research laboratory and build brand with established and potential donors.

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Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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