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Event Marketing

Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

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Subaru Winterfest

Article

Feb. 13 2014




Subaru Winterfest Amplifies Experiential Side

Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.

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barbie595

Article

Feb. 13 2014




“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue

With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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ROI.595

Article

Jan. 23 2014




20 Ways to Prove ROI at Events

This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.

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National Geographic Brain Games

Article

Jan. 16 2014




National Geographic Showcases “Brain Games”

A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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WestJet

Article

Dec. 10 2013




WestJet’s PR (Holiday) Home Run

WestJet plays Santa Claus to passengers and gets plenty of PR and love.

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dior pop-up shop

Article

Dec. 05 2013




The Pop-up Shops Broker

An entrepreneur in San Francisco is now matching temporary retail locations with interested brands to open pop-up shops.

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linda-keen

Article

Dec. 04 2013




Keen Reaches Wide Audience With Hybrid Marketing Strategy

Keen Footwear has crafted a varied marketing strategy to reach numerous audience segments both online and offline.

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