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Event Marketing

Toyota Tries Something New with NFL; Fans See Red

Phillip Thompson (Chicago Tribune) This snippet of a blog lays out details of a promotion Toyota ran during a San Francisco/Baltimore Ravens game last week. Fans made it clear on social that they d

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alex-355-2

Article

May. 06 2014




Bangle Blend: How Alex and Ani Connect Across Multiple Platforms

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

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Fiskars Discover the Difference

Article

May. 05 2014




Many Forms of Measurable Metrics on Fiskars Mobile Tour

Fiskars (think orange-handled scissors) is on the road letting people try its loppers and trimmers and taking note of measurable metrics in a variety of ways.

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TQ-Taco-Tour595

Article

Apr. 21 2014




Austin Agency Attracts Attention with Bus Tour to Local Taquerias 1

Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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consumer engagement

Article

Apr. 02 2014




4 Real-Time Engagement Strategies

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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Westin Hotels Well-Being Movement

Article

Mar. 26 2014




Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

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automation-gears-355

Article

Mar. 26 2014




A Surprising Presence at SXSW with Charitable Guerilla Marketing

One company at SXSW dreamed up one heck of a killer idea to get itself some attention by staging a charitable guerilla marketing event.

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Ink Master

Article

Mar. 10 2014




Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

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jameson595

Article

Mar. 06 2014




Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

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papa-crop

Article

Mar. 03 2014




Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

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