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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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Nov. 04 2003

Lego Hosts Ornament-building in Mills Malls

The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat



Nov. 04 2003

Children Take Over Times Square Nov. 8th

On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to



Oct. 30 2003

VW and W Hotels Partner to Promote Phaeton

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs



Oct. 21 2003

Reebok to Sponsor Latin Music Festivals

Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get



Oct. 16 2003

Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’

It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,



Oct. 09 2003

KOOL Kicks Off 15-City Tour

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players



Oct. 02 2003

Live from PROMO Expo: Simon to Replay DTour in 2004

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part



Sep. 30 2003

McDonald’s Sponsors Tony Hawk Tour

McDonald’s Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign “I’m lovin’ it.” Big Mac gets a presence at Hawk’s 29-city Boom



Sep. 24 2003

Sony Sponsors PlayStation 2 Road to Voodoo Tour

Sony Computer Entertainment will be the title sponsor of the PlayStation2 Road to Voodoo tour kicking off this month on the West Coast. The coast-to-coast



Sep. 16 2003

Thomas Kemper Soda Roadshow Hits California

Thomas Kemper Soda Co. hits the road this fall to tempt Southern Californians with samples of its craft-brewed sodas. During September and October, the