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Event Marketing

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Jan. 01 2004




Scene and Heard

If done well, events can be a marketer’s dream. At a well-planned and executed event, consumers get to touch the brand, play with it, test drive it, and

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Dec. 18 2003




Coke Debuts Mall Lounges

Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area

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Dec. 09 2003




A&E Network Launches Nationwide Campaign

A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams

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Dec. 02 2003




The N Network Kicks-off Mall Tour

The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

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Nov. 13 2003




McDonald’s Ends Monopoly, Readies for World Children’s Day

McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled

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Nov. 11 2003




Campbell’s Samples its Soups in Malls

Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where

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Nov. 04 2003




Lego Hosts Ornament-building in Mills Malls

The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

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Nov. 04 2003




Children Take Over Times Square Nov. 8th

On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

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Oct. 30 2003




VW and W Hotels Partner to Promote Phaeton

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

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Oct. 21 2003




Reebok to Sponsor Latin Music Festivals

Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get

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