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Event Marketing

Free Frankenfood for All!

How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food

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Dec. 02 2003




The N Network Kicks-off Mall Tour

The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will

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Nov. 13 2003




McDonald’s Ends Monopoly, Readies for World Children’s Day

McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled

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Nov. 11 2003




Campbell’s Samples its Soups in Malls

Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where

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Nov. 04 2003




Lego Hosts Ornament-building in Mills Malls

The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat

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Nov. 04 2003




Children Take Over Times Square Nov. 8th

On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to

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Oct. 30 2003




VW and W Hotels Partner to Promote Phaeton

Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs

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Oct. 21 2003




Reebok to Sponsor Latin Music Festivals

Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get

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Oct. 16 2003




Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’

It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,

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Oct. 09 2003




KOOL Kicks Off 15-City Tour

The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players

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Oct. 02 2003




Live from PROMO Expo: Simon to Replay DTour in 2004

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part

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