Event Marketing

Target Builds ‘Dollhouse’ In Grand Central

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Red Roof Inn Turns 40, Celebrates with a Road Tour

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Heineken USA’s CMO on Pulling Brands out of the Ditch with a Challenger Mentality

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Experience Marketing is the New Integrated Marketing Model

Three forces in the market have come together to create a perfect storm that’s rendered traditional approaches to integrated marketing passé. Here' More...

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to br More...

Top 3 Mobile Strategies for Live Entertainment 2

Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audien More...

Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic More...

Improve Online Events By Tracking Attendee Behavior

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attende More...

One Hand Washes the Other 5

This is a nice story.

Two women, Lisa Nativo and Jaclyn Kolsby, worked for GT Events, a marketing and brand promoti More...

The Look-at-Me Season 1

A lot of exhibitors bend over backwards to get the attention of attendees More...