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Contests/ Sweeps

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

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Jul. 31 2012




Marden-Kane: Sweeps Today All about the Data Security

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

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Jul. 20 2012




How a Small Cheese Maker Uses Rolling Contests to Earn Customers

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

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Jun. 22 2012




Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A 3

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

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Jun. 12 2012




Cracker Barrel Builds Database with Sweepstakes

Cracker Barrel Old Country Stores is runnings the

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May. 30 2012




How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane 3

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

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May. 29 2012




Coupons at Center of $5 Million True Lemon Summer Campaign 2

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

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May. 24 2012




White Castle UGC Contest, Mobile App Call Out to “Craver Nation” 2

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

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Apr. 19 2012




2012 March Madness Was Very Mobile: Study

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

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