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Contests/ Sweeps

Event & Experiential Marketing Special Report

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Aug. 03 2012




2012 PRO Award Finalist: Alcone for LG MobileComm USA

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

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Aug. 03 2012




2012 PRO Award Finalist: MSL New York for Procter & Gamble

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

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Aug. 03 2012




2012 PRO Award Finalist: Tenthwave for eBay

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Tris3ct for Kimberly-Clark

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.

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Jul. 31 2012




Marden-Kane: Sweeps Today All about the Data Security

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

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Jul. 20 2012




How a Small Cheese Maker Uses Rolling Contests to Earn Customers

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

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Jun. 22 2012




Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A 3

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

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Jun. 12 2012




Cracker Barrel Builds Database with Sweepstakes

Cracker Barrel Old Country Stores is runnings the

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May. 30 2012




How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane 3

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

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