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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Aug. 03 2012




2012 PRO Award Finalist: Wunderman3 for Hostess Brands

2012 PRO Award Finalist: Wunderman3 for Hostess Brands and the “7 Wonders of the U.S.A. Teacher Tour” for Best Cause-based Marketing promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Noise Digital for Tic Tac Canada

A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.

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Aug. 03 2012




2012 PRO Award Finalist: Prizelogic for Disney Cruise Line 1

To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

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Aug. 03 2012




2012 PRO Award Finalist: Alcone for LG MobileComm USA

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

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Aug. 03 2012




2012 PRO Award Finalist: MSL New York for Procter & Gamble

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

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Aug. 03 2012




2012 PRO Award Finalist: Tenthwave for eBay

2012 PRO Award Finalist: Tenthwave for eBay for “The More, the Merrier” Facebook promotion.

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Aug. 03 2012




2012 PRO Award Finalist: Tris3ct for Kimberly-Clark

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.

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Aug. 03 2012




2012 PRO Award Finalist: The Marketing Arm for Oneworld Alliance

Global airline network oneworld alliance wanted to educate elite status customers on the benefits of membership.

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Aug. 03 2012




2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for McDonald’s

McDonald’s took their top-ranked french fry product and linked the question “You want fries with that?” to just about any good thing customers could imagine in life.

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Aug. 03 2012




2012 PRO Award Finalist: Marketing Drive & Possible Worldwide for The Dannon Company

Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

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