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Contests/ Sweeps

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Aug. 03 2012




2012 PRO Award Finalist: Noise Digital for Tic Tac Canada

A year long program for Tic Tac Canada around the concept “Fun Fresh Talent” helped the brand create a long-term social media strategy and increase brand awareness.

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Aug. 03 2012




2012 PRO Award Finalist: Prizelogic for Disney Cruise Line 1

To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

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Aug. 03 2012




2012 PRO Award Finalist: Alcone for LG MobileComm USA

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

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Aug. 03 2012




2012 PRO Award Finalist: MSL New York for Procter & Gamble

P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

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Jul. 31 2012




Marden-Kane: Sweeps Today All about the Data Security

Sweeps and contests today take place in the social ecosystem more often than not, says EVP marc Wortsman of Marden-Kane, agency #68 on the Promo 100. That builds engagement and viral buzz, but it also calls for extra care to make sure players can’t game the game with double identities or purchased votes.

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Jul. 20 2012




How a Small Cheese Maker Uses Rolling Contests to Earn Customers

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

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Jun. 22 2012




Dole’s Digital Marketing Manager Talks Contests, Smoothies and Bloggers: Q&A 3

Michael Contreras, the digital marketing manager, for Dole Packaged Foods, talks about contests, smoothies, bloggers and what keeps him up at night.

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Jun. 12 2012




Cracker Barrel Builds Database with Sweepstakes

Cracker Barrel Old Country Stores is runnings the

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May. 30 2012




How to Drive Engagement on Pinterest: Duncan Hines, eBay, One Kings Lane 3

Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

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