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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Rep

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Jan. 22 2013




My Bet is on the “Coke Chase” Showgirls 11

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.

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Jan. 17 2013




Yellow Post-it Fever? Yes, I’m sure I have it. 1

Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.

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Jan. 17 2013




Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

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Jan. 10 2013




Volvo Trucks Launches Online Game and iPad App 1

To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.

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Jan. 07 2013




Program Design Key to Gamification Success 5

Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.

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Dec. 10 2012




Kellogg, Verizon use Gamification to Build Loyalty 1

Three ways gamification can benefit brands.

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Sep. 18 2012




How to Make Your Online Contest Cheater-Proof 4

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

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Sep. 14 2012




2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its “Project Imagin8ion” user-generated photo contest.

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Sep. 08 2012




Local Social Networking in Play for Sears Hometown Stores 1

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

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Aug. 23 2012




Cost Plus Uses Pinterest Contest to Show Off New Collections 6

Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

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