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Contests/ Sweeps

4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut

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Protober Pic

Article

Oct. 10 2013




Welcome to PROtober!

This month on the Big Fat Marketing Blog, we’re highlighting some of our 2013 PRO Award Gold winning brands.

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lays-chips

Article

Oct. 07 2013




PROtober: A Quick and Crisp Look at Lay’s Potato Chips

The Marketing Arm won three gold PRO Awards this year for its “Lay’s Do Us a Flavor” campaign for Lay’s Potato Chips/Frito Lay—Best Idea or Concept, Best Multidiscipline Promotion and Bet Promotion Generating Brand Awareness.

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PRO4

Article

Aug. 21 2013




Announcing the 2013 PROMO PRO Awards Finalists

The campaigns honored as PRO Award finalists once again have exceeded expectations. It is a distinguished collection of promotional campaigns that sets a powerful example of how agencies and brands capture consumer interest by developing exemplary creative and intriguing messaging that work hard as powerful sales tools. Congratulations! Here are the finalists, as recognized by […]

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oreck

Article

Aug. 02 2013




5 Steps to a Successful Online Sweepstakes 1

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

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hands-355

Article

Jul. 26 2013




Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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sweepstakes mistakes

Article

Jul. 24 2013




8 Big Sweepstakes Mistakes 4

For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.

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heineken595

Article

Jul. 11 2013




Promotions Celebrate Those Willing to Just Get Up and Go 1

Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.

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snapple win nothing sweepstakes

Article

Jun. 27 2013




Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes

Snapple’s “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.

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sponsorship deal with Total Cereal and Men's Health

Article

Jun. 05 2013




Sponsorship Pairs Men’s Health and Total Cereal

Total Cereal and Men’s Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the “Total Guy, Total Package” online contest.

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breyers595

Article

May. 21 2013




Breyers Toppings Launches $1 Million Marketing Campaign

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

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