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Contests/ Sweeps

Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience. Yo

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mobile-tictac-355

Article

Apr. 29 2014




Brands Create Engagement With Mobile & Social

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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Article

Mar. 07 2014




Oscar Mayer’s Zany Bacon Scent Alarm Clock

Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App

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jameson595

Article

Mar. 06 2014




Jameson Whiskey Seeks Luck of the Irish on St. Patty’s Day

Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty’s Day

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yahoo595

Article

Feb. 05 2014




Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest 3

A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.

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2014 PRO Awards

Article

Feb. 03 2014




Bring it on! The 2014 PRO Awards is Now Open for Entries

You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.

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hershey-groundhog

Article

Feb. 03 2014




Groundhog Day: The Next Marketing Frontier?

Why are marketers ignoring the promotional potential of Groundhog Day?

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The Great Ritz Holiday Parade

Article

Jan. 29 2014




Special Report: Best of Holiday Marketing

Learn which holiday campaigns from Ritz, Cricket, Nestle and more have ideas you can steal for 2014.

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benihana passport challenge

Article

Jan. 08 2014




Benihana Digital Passport Challenge Encourages Frequent Visits

The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.

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hbo dragon 355

Article

Dec. 10 2013




Shooting Stars: 12 Brands to Watch in 2014

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

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