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Contests/ Sweeps

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Aug. 01 1999




Game Commentary

Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’

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Aug. 01 1999




Winners are few and lawyers dogging them many, so why are sweepstakes on a rampage?

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

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Apr. 01 1999




Sweepstakes, Keepstakes, Or Sleepstakes?

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

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Apr. 01 1999




Sweeps Operators Beware: The Law is Watching

Past editions of this column have discussed the possibility of greater government scrutiny for the promotion marketing industry. While I could not pinpoint

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Apr. 01 1999




United’s Taste Test

United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

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Apr. 01 1999




General Mills Plays Games

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

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Feb. 01 1999




Taking the Suds Out of Sweepstakes

Without warning, authorities in various states have taken a sudden, renewed interest in the marketing of alcoholic beverages. These initiatives have compelled

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Feb. 01 1999




HSN Plays Games

The Home Shopping Network, St. Petersburg, FL, is launching Match It, a memory challenge game similar to Old Maid designed to entertain diehard viewers

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Aug. 01 1998




Shop and Win

Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card

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Jul. 01 1998




Playing Games in Florida

Several recent Florida decisions interpreting the Florida game promotion statute could prove useful in planning future promotions. The statute (Section

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