Contests/ Sweeps
Breyers Toppings Marketed with $1 Million Campaign
If you’re launching a new product into a category as saturated as dessert toppings, you better have a solid plan. That’s the thought behind a new line of ice cream toppings from Signature Brands,
Article
May. 21 2013
Breyers Toppings Marketed with $1 Million Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever. More...
Article
May. 16 2013
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
Article
Mar. 27 2013
Dole and Rachael Ray Broaden Reach of Cook-Off Contest
Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to br More...
Mar. 14 2013
2013 February’s Greatest Hits
Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love. More...
Feb. 20 2013
Vidalia Fights Competition with New Five-Year Plan
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The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer." More...
Feb. 06 2013
Nooooo. Not the Iron!
Monopoly's Facebook contest ends in defeat for the iron and victory for the cat. More...
Feb. 05 2013
Coke Pulls it Off Again!
"Coke Chase" results go far beyond the aggressive performance goals the brand had set. More...
Jan. 30 2013
Heineken’s Global Head of Design on its Bottle Design Challenge: Q&A
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Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand's 140th Anniversary "Future Bottle Design Challenge." More...
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