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Going Mobile: 5 Tips for Creating a Responsive Website

By Anthony Overkamp Responsive design is more than just a buzzword. Given the rise of mobile devices and their overtaking of desktop Internet usage, having a responsive website—one that is

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Apr. 04 2013

U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.



Sep. 15 2012

Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.



Aug. 14 2012

The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.



Aug. 07 2012

Emails We Love: Urban Decay Beautifies the Inbox

Urban Decay’s clever copy entices email recipients to “click them….maybe” and find out about a new sale.



Jul. 27 2012

U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.



Jul. 24 2012

Belmont Savings Creates Community with Customer Acquisition Campaign 3

Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.




Jun. 19 2012

Emails We Love: UK Round-Up With Boden, H&M and Jigsaw

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.



Jun. 12 2012

Emails We Love: A Quick Welcome From Shaws, But No Follow-Through

Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?



Jun. 05 2012

Emails We Love: America’s Test Kitchen Hits the Right Notes 3

With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.



May. 25 2012

Email Sign-Up Scorecard: Sephora, Hot Topic, Kenneth Cole 3

I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.