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Optimization

Going Mobile: 5 Tips for Creating a Responsive Website

By Anthony Overkamp Responsive design is more than just a buzzword. Given the rise of mobile devices and their overtaking of desktop Internet usage, having a responsive website—one that is

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Apr. 10 2013




Data Reveals Businesses Investing in Tablets

Businesses are increasingly investing in tablets for employees instead of replacing existing…

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Apr. 04 2013




U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Aug. 14 2012




The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

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Aug. 07 2012




Emails We Love: Urban Decay Beautifies the Inbox

Urban Decay’s clever copy entices email recipients to “click them….maybe” and find out about a new sale.

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Jul. 27 2012




U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.

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Jul. 24 2012




Belmont Savings Creates Community with Customer Acquisition Campaign 3

Belmont Savings Bank is hoping a new campaign featuring TV spots supported by email, live events and in-brands promotions will entice customers away from mega-competitor Bank of America.

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Jun. 19 2012




Emails We Love: UK Round-Up With Boden, H&M and Jigsaw

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

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Jun. 12 2012




Emails We Love: A Quick Welcome From Shaws, But No Follow-Through

Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?

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Jun. 05 2012




Emails We Love: America’s Test Kitchen Hits the Right Notes 3

With laid-back yet refined copy, America’s Test Kitchen’s weekly “Notes” enewsletter serves as an apt ambassador for the brand.

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