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Six Mobile Messaging Types and How to Use Them

Push technology, the short message format, is an incredibly rich, widely used, communication channel, but it’s not the only outbound messaging option. CMOs often spend too much time trying to drive

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Feb. 23 2012




Tips to Launch Successful Mobile Promotions 2

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

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Feb. 11 2012




Half of Top Luxury Brands Are “Feeble” in Mobile: Study

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

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Feb. 07 2012




Integrated Marketing Boosts NC Symphony Ticket Sales

A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.

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Jan. 25 2012




Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

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Jan. 25 2012




Revamped Email Program Helps Hunter Douglas Resellers Connect With Prospects

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

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Jan. 12 2012




Marketing Automation Helps Nxtbook Identify Prospects

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

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Jan. 10 2012




10 Ways to Make Email Work Harder 1

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

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Jan. 03 2012




Beyond Facebook: 3 Innovative Promotions Using Other Platforms

When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.

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Dec. 31 2011




Kirkland’s Glee Spree Holiday Campaign: 2011 IMA Award Winner

2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”

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