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Optimization

Going Mobile: 5 Tips for Creating a Responsive Website

By Anthony Overkamp Responsive design is more than just a buzzword. Given the rise of mobile devices and their overtaking of desktop Internet usage, having a responsive website—one that is optimi

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mobile sites

Article

Nov. 14 2013




CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

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Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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Article

Aug. 21 2013




Special Report – Mobile Event Tech

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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Article

Jul. 31 2013




New Mobile Website Helps Deb Shops Improve Search Experience

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

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Article

Jul. 30 2013




Engaging Audiences With Customer Experience Apps 2

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

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Article

Jul. 26 2013




Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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mobile app marketing

Article

Jun. 27 2013




7 Dos and Don’ts of Mobile App Marketing: Infographic 2

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

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mobile conversion

Article

Jun. 12 2013




5 Tips to Boost Mobile Conversions

Mahi de Silva   (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]

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Article

May. 09 2013




Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

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Article

May. 01 2013




Six Steps to Improving Mobile User Behavior

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

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