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Optimization

4 Tips for Multi-Device Measurement

By Bill Muller Linking the activity and marketing touch points of users across multiple devices so their entire journey can be tracked and analyzed remains a key challenge for marketers. A recent s

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Article

Jul. 26 2013




Using Mobile to Revive Sweepstakes, Voting, and Audience Measurement

With mobile, the public’s desire to vote and win sweepstakes can result in instant gratification for consumers, and enhanced measurement for brands.

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Article

Jun. 27 2013




7 Dos and Don’ts of Mobile App Marketing: Infographic 2

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

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Article

Jun. 12 2013




5 Tips to Boost Mobile Conversions

Mahi de Silva   (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]

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Article

May. 09 2013




Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

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Article

May. 01 2013




Six Steps to Improving Mobile User Behavior

A common mistake many companies still make is to reapply their traditional online strategy to mobile.

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Article

Apr. 16 2013




The Future of Smart Content for Marketing

GPS has come a long way since it was first introduced as American military technology in 1973.

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Article

Apr. 10 2013




Data Reveals Businesses Investing in Tablets

Businesses are increasingly investing in tablets for employees instead of replacing existing…

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Article

Apr. 04 2013




U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Aug. 14 2012




The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

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