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Optimization

4 Tips for Multi-Device Measurement

By Bill Muller Linking the activity and marketing touch points of users across multiple devices so their entire journey can be tracked and analyzed remains a key challenge for marketers. A recent s

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Article

Jan. 13 2014




Creating a Meaningful Mobile Email Strategy

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

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Article

Jan. 10 2014




Startling Stats: Digital Investments to Rise in 2014

Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.

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Mobile apps

Article

Jan. 09 2014




The Hows and Whys of Small Biz Web Site Mobilization

A Q&A with Todd Leeloy, general manager of OrangeSoda, a digital marketing company, who discusses the hows and whys of mobilizing small business websites.

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Article

Dec. 18 2013




BC Study Shows Impact of Touchscreen on Shopping Behavior

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.

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mobile consumer data

Article

Dec. 17 2013




New Report Reveals Insights into Showrooming, Mobile Technology and Social Media

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

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mobile sites

Article

Nov. 14 2013




CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites

The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.

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Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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Article

Aug. 21 2013




Special Report – Mobile Event Tech

Event Marketer’s latest tech special report focuses on mobiles devices marketers can use to enhance their next special event.

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Article

Jul. 31 2013




New Mobile Website Helps Deb Shops Improve Search Experience

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

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Article

Jul. 30 2013




Engaging Audiences With Customer Experience Apps 2

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

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