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Optimization

4 Tips for Multi-Device Measurement

By Bill Muller Linking the activity and marketing touch points of users across multiple devices so their entire journey can be tracked and analyzed remains a key challenge for marketers. A recent s

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genghis-355

Article

Apr. 21 2014




Geotagging Helps Genghis Grill Engage Diners Via Instagram

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

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Mobile retail

Article

Apr. 15 2014




Optimizing Mobile Marketing Apps With Analytics 1

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

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mobile sites

Article

Apr. 09 2014




Six Mobile Messaging Types and How to Use Them

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

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Basketball

Article

Apr. 04 2014




iBeacons, Apple’s Passbook and Customer Engagement 1

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

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multiplescreens595

Article

Mar. 31 2014




4 Tips to Make Campaigns Work Across all Screens

Here’s what you need to know about making your campaigns work across all screens to maximize conversions.

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CRM

Article

Mar. 27 2014




Benchmarking Your “Customer Relationship Maturity Level”

This new webinar will teach marketers how to better understand customer relationships using active listening and the latest technologies.

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Mobile apps

Article

Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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mobile-355

Article

Feb. 16 2014




4 Tips for Improving Your Mobile Data Strategy 1

According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement.

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Mobile apps

Article

Feb. 02 2014




Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

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baynote

Article

Jan. 14 2014




Website Experience Important to Consumers: Survey

Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.

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