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Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning inc

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U.S. Consumers Spend 80% of Their Mobile Time on Apps

Data Reveals Businesses Investing in Tablets

5 Tips to Boost Mobile Conversions

Article

Jun. 12 2013

5 Tips to Boost Mobile Conversions

Article

May. 09 2013

Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...

Article

May. 01 2013

Six Steps to Improving Mobile User Behavior

A common mistake many companies still make is to reapply their traditional online strategy to mobile. More...

Article

Apr. 16 2013

The Future of Smart Content for Marketing

GPS has come a long way since it was first introduced as American military technology in 1973. More...

Article

Apr. 10 2013

Data Reveals Businesses Investing in Tablets

Businesses are increasingly investing in tablets for employees instead of replacing existing... More...

Article

Apr. 04 2013

U.S. Consumers Spend 80% of Their Mobile Time on Apps

If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that. More...

Sep. 15 2012

Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...

Aug. 14 2012

The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here's 12 tips to help your team prepare for the season, optimize cross-channel engagement, an More...

Aug. 07 2012

Emails We Love: Urban Decay Beautifies the Inbox

Urban Decay's clever copy entices email recipients to "click them....maybe" and find out about a new sale. More...

Jul. 27 2012

U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new More...