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Article

Feb. 21 2012




Prospecting on All Platforms: Chief Marketer’s 2012 Lead Gen Survey 1

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

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Article

Feb. 21 2012




PDF Download: Chief Marketer’s 2012 Lead Gen Survey 1

PDF Download: Download the full research from the 2012 Lead Gen Survey

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Oct. 01 2011




Social Marketing Goes Mainstream: Chief Marketer Annual Survey Find Marketers Believe in Power of Social 2

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

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Article

Sep. 30 2011




Download: Chief Marketer 2011 Social Marketing Survey: Social Marketing Goes Mainstream 1

PDF Download: B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research

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Sep. 07 2011




Churn Takes Almost Half of CPG Brands’ Most Loyal Buyers: Study

A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year

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Article

Aug. 22 2011




Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing

Chief marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
messages and make them stand out from the pack.

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Aug. 02 2011




Marketing Ops 101: Evolving Marketing From a Cost to a Profit Center

Chief marketing officers are under considerable pressure to systematize demand generation, justify spending, and provide leadership in innovation in a rapidly changing and complex world. These pressures increase tensions among functional peers and cascade to subordinates who must do more with less staff. Meanwhile, a lack of perceived results are likely to shorten a CMO’s tenure.

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Jun. 28 2011




Consumers, Marketers Adapt to Mobile At Different Speeds: Survey

Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers’ use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.

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Apr. 07 2011




Two in Three Consumers Use Online Coupons: Survey

More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

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Apr. 01 2011




Annual Interactive Marketing Survey: More Tools, More Tryouts

This year’s Chief Marketer Interactive Survey suggests that marketers aren’t waiting to try new tricks to capture online attention

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