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M-commerce

iBeacons, Apple’s Passbook and Customer Engagement

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement. While the industry is abuzz with its benefits, how

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Feb. 16 2012




Smartphone Users Aim for Apps Over Mobile Web 1

If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting

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Feb. 11 2012




Half of Top Luxury Brands Are “Feeble” in Mobile: Study

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

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Dec. 13 2011




Mobile Users, Flummoxed By Log-In, Search and Payment Problems, Tweet Their Woes

Think consumers are willing to cut the mobile channel some slack due to its newness? Think again. Among adults who made a purchase via a mobile device during the past year, 85% expect the experience to be better than purchases made through a laptop or desktop computer, according to a study of online chatter. And 41% of the comments made about some of the top mobile-using retailers reflected a fair amount of frustration.

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Dec. 08 2011




Mobile, Social Data Transforming Marketing for the Holidays—And Beyond 9

Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

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Nov. 30 2011




Black Friday Round-Up: More DMers Connect With Shoppers via Mobile, Social

Midnight store openings may get the most press, but direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives.

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Oct. 01 2011




Stocking the Shelves for M-Commerce

If you’re waiting for the full-blown arrival of shopping over mobile devices, hold the phone

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Aug. 09 2011




Mobilizing Mobile Shoppers: A Strategy Beyond Coupons

For retailers, mobile technology is providing new strategic opportunities to overcome problems associated with traditional loyalty programs – but there’s more to mobile loyalty than offering coupons

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Jun. 28 2011




Consumers, Marketers Adapt to Mobile At Different Speeds: Survey

Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers’ use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.

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Jun. 22 2011




AmEx’s Paskalis Gives Ten Tips For Brand Marketers Using Mobile

Brands don’t get to be 160 years old without being adaptable. Lou Paskalis, American Express’s vice president of global media, content developing and mobile marketing, offers a double handful of considerations for companies—established and emerging—entering the mobile space.

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Jun. 13 2011




Many Roads to Mobility

Chief Marketer’s 2011 Mobile Marketing Survey tracks the way brands are going where the customers go

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