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iBeacons, Apple’s Passbook and Customer Engagement

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement. While the industry is abuzz with its benefits, how

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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thanksgiving day

Article

Nov. 08 2013




Mobile Devices Turn Turkey Day to Shopping Day

On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.

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lying-355

Article

Oct. 28 2013




The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

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mobile advertising

Article

Oct. 01 2013




Mobile Ad Creative Sucks, and It’s a Matter of Time and Money

Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.

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mobile commerce spending

Article

Aug. 28 2013




Smartphones Drive More Mobile Commerce Spending Than Tablets

Mobile commerce spending is WAY up. Comscore gives us the details.

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deb-355

Article

Jul. 31 2013




New Mobile Website Helps Deb Shops Improve Search Experience

A revamped mobile website has helped Deb Shop giver mobile shoppers a better experience, allowing them to navigate more easily through over 30,000 SKUs.

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Screen Shot 2013-07-30 at 11.52.46 AM

Article

Jul. 30 2013




Engaging Audiences With Customer Experience Apps 2

A few years back, Nike’s Digital Sport division’s first release was Nike+, a running customer experience app co-developed with Apple.

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mobile app marketing

Article

Jun. 27 2013




7 Dos and Don’ts of Mobile App Marketing: Infographic 1

These 7 Dos and Don’ts of mobile app marketing shed light on vital aspects marketers need to focus on to ensure their promotional activities drive results.

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mobile conversion

Article

Jun. 12 2013




5 Tips to Boost Mobile Conversions

Mahi de Silva   (Harvard Business Review) Some companies can benefit from a mere interaction or click on a mobile ad, but others (e.g., financial services, education, automotive, restaurants, etc.) only benefit if a user fills out a form, calls to schedule an appointment or gets directions, among other actions. Performance advertisers looking to improve mobile […]

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mobile595

Article

May. 09 2013




Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study

The Mobile Marketing Association’s new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2015.

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