M-commerce
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning inc
Article
May. 09 2013
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...
Article
Apr. 16 2013
The Future of Smart Content for Marketing
GPS has come a long way since it was first introduced as American military technology in 1973. More...
Article
Apr. 10 2013
Data Reveals Businesses Investing in Tablets
Businesses are increasingly investing in tablets for employees instead of replacing existing... More...
Article
Apr. 04 2013
U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that. More...
Article
Apr. 04 2013
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...
Aug. 03 2012
2012 PRO Award Winner: SpyderLynk for Glamour Magazine
To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue's publication. More...
Jun. 06 2012
Walgreens Powers Multi-Touch Strategy With Mobile, Social and Ecommerce
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Thenation's populace is getting progressively older, with new healthcare needs; and you're facing new competition More...
Jun. 05 2012
Chief Marketer 2012 Mobile Marketing Survey: Mobile Goes With Everything
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More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other More...
May. 09 2012
Peapod Tries On Tesco’s Mcommerce Approach
Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop f More...
Mar. 28 2012
Synonym-Aided Search Boosts Guess’s Website Performance
Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a s More...
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