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4 Tips for Improving Your Mobile Data Strategy

By Ashley Eckel According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile m

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Apr. 19 2012




2012 March Madness Was Very Mobile: Study

Mobile devices did a lot more than warm a bench in this year’s NCAA tournament. A new study finds that 79% of U.S. fans used mobile to get some kind of roundball content– rising to 91% reach among 18 to 24 year olds.

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Mar. 29 2012




Using Web Data to Improve Your Retail Storefront 1

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

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Mar. 09 2012




MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes 1

To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.

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Mar. 09 2012




VW Gets Strong Click Rates from Location-Based Super Bowl Campaign 4

For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

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Feb. 14 2012




 

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Nov. 19 2011




Mobile Marketing: Tips and Tricks for Getting the Most Out of Your Mobile Investment 1

Download the latest Social Marketing tip sheet from Chief Marketer

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Sep. 19 2011




Trends, Stats, Best Practices You Need to Know About Mobile Marketing

Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings.

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Jun. 13 2011




Many Roads to Mobility

Chief Marketer’s 2011 Mobile Marketing Survey tracks the way brands are going where the customers go

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Feb. 14 2011




Local Mobile Ads Drive Mobile Shopping: Study

Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That’s one finding from a new quarterly report from location-based mobile media channel JiWire

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