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Research

Oct. 21 2003




Majority of Adults Prefer Direct Mail: Survey

(Direct Newsline)More than half of all U.S. adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing,

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Oct. 16 2003




Mature Entertainment Easy Access for Kids: Study

Teenage shoppers are getting their hands on far too many mature and adult-themed movies and electronic games, according to the Federal Trade Commission.

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Oct. 15 2003




Live from Orlando: Nonprofit Responses Soar

(Direct Newsline)Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on

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Sep. 18 2003




Live from the L.A. RoadShow: If the Music isn’t Good, Channel Surf

Consumers appear to be paying attention to music in commercials, promotions and on TV shows, but the response may not be exactly what brands bargained

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Sep. 16 2003




Generation Y Spending Above Projections

American kids, teenagers and young adults, aged 8 to 21 years, have annual incomes totaling $211 billion, according to findings from Harris Interactive

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Aug. 27 2003




Consumers Want Privacy and Personalized Products: Survey

More than 76% of consumers think marketers compromise their privacy to sell them products. But 50% appreciate it when a company recommends products based

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Aug. 07 2003




Online Retail Sale to Skyrocket by 2008

Online retail sales will grow at a steady 19% year-over-year growth rate, from $95.7 billion in 2003 to $229.9 billion in 2008. Most significant, online

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Jul. 15 2003




CPGs Cultivate Winning Web Strategies: Study

Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among

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Jun. 12 2003




Live from the Licensing Show: Licensing, Royalty Revenues Up

Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S.

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