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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Mar. 27 2012




Groupon Offers Loyalists Access to Exclusive Deals

Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.

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Mar. 13 2012




Email Quality Varies Among GOP Presidential Candidates 3

Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

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Feb. 07 2012




Use Email To Give Your Social Content Traction: 4 Tips 2

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

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Feb. 01 2012




Email Watch: Nook Scores High With Pop Quiz

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

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Jan. 31 2012




Crabtree & Evelyn’s Rocky Road to Customer Loyalty 1

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

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Jan. 25 2012




Fan Club Promotions Help Dairy Queen Drive Customers to Franchises

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

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Jan. 18 2012




4 Email Marketing Basics to Master in 2012

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

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Jan. 10 2012




10 Ways to Make Email Work Harder 1

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

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