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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Article

Mar. 22 2013




Triggered Email Volume on the Rise: Survey

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

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Feb. 12 2013




Managing the Buyer’s Journey Through Multiple Touchpoints 1

Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.

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Feb. 04 2013




Emails We Love: Chili’s Gets Personalization Right 2

Chili’s gets targeting right, with a personalized email that hits all the right notes.

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Jan. 15 2013




Emails We Don’t Love: ProFlowers Gets Too Personal 6

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

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Dec. 20 2012




Building Healthcare Relationships With Email 1

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

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Article

Nov. 16 2012




Make Sure Your Emails Get Delivered This Holiday Season 1

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

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Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Sep. 12 2012




2012 Look Book Spotlights Engaging Email Creative 3

Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.

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Sep. 12 2012




Five Basics for Better Email Creative 5

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

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Sep. 04 2012




Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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