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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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freshpair-355

Article

Oct. 07 2013




Targeted Email Helps Freshpair Engage a Variety of Audiences

A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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email marketing

Article

Sep. 05 2013




3 Ways to Improve Email Marketing with Customer Personas

Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.

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scoreboard

Article

Sep. 03 2013




Get Ready for Engagement Scoring: Four Key Steps

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

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many small light bulbs equal big one

Article

Aug. 19 2013




Did the Gmail Tabbed Inbox Reinvent Email Marketing? 1

While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.

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7

Article

Aug. 08 2013




7 Ways to Get More Email Opt-ins and Subscribers 2

Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.

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Business on a laptop

Article

Jul. 12 2013




Email Open Rates Continue to Rise: Epsilon

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

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personalization

Article

Jun. 12 2013




Consumers Numb to Personalization: Report

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.

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schwann

Article

Jun. 07 2013




Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

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