Consider your own email inbox. Does a pleasing visual and overexcited copy convince you to hit a "Buy Now" button? What kind of email solicitation might actually get you yourself to respond? In dir
Dec. 05 2013
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just th More...
Dec. 04 2013
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmap More...
Nov. 22 2013
Smart marketing methods like real-time web personalization will help create a better online experience for your customers through this joyful yet stre More...
Nov. 11 2013
Oct. 28 2013
Here are five “big lies” that have hindered the mobile progress of brands worldwide. More...
Oct. 10 2013
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014. More...
Oct. 07 2013
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly divers More...
Sep. 15 2013
Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect? More...
Sep. 05 2013
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas More...