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Targeting/Personalization

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Dec. 06 2011




Reminder Emails Boost 1-800-Flowers Sales 1

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

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Nov. 29 2011




Marketers Increase Email Use On Black Friday

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.

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Nov. 10 2011




The Right Way to Grow Your Email Subscriber Base

Many marketers wrestle with how to best grow their email subscriber lists. There are plenty of options, but they all have different pros and cons—and sometimes even legal consequences. From worst to better, here’s a quick rundown on some of these tactics and the pluses and pitfalls of each.

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Oct. 25 2011




St. Benedict Press Tries Magalogs, Email, Social to Reach Catholics

St. Benedict Press is using a combination of magalogs, social media and email marketing to reach a new audience beyond its house file.

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Oct. 19 2011




Email Watch: Volvo Vamps It Up with “Twilight”

A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …

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Oct. 12 2011




Email is StubHub’s Ticket to Cut Through the Noise

So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

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Oct. 12 2011




Email Watch: Happy Birthday to Me

I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …

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Article

Jul. 16 2011




Email: Tips for Better Creative, Targeting and Mobile Delivery

Download the latest Email Marketing tip sheet from Chief Marketer

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Jun. 13 2011




Can Groupon Grow Up?

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

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May. 17 2011




Unified Databases, E-mail Hygiene Pay Out For Eldorado Resorts

At Eldorado Resorts, databases talk to each other before talking to guests. These conversations keep members of its loyalty program from being bombarded with too many solicitations—or, even worse, with inappropriate messages.

This quantity control effort is relatively new. Up through the summer of 2010, Eldorado’s various business departments, including its restaurants, casinos, showrooms, concert venues and hotels, maintained unlinked databases. Because of this, individual properties—like the Eldorado and Silver Legacy Casinos in Nevada, and an Eldorado in Shreveport—didn’t have a complete view of the value of their customers.

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