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Retention

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Aug. 01 2008




Shelf Help 1

Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

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Aug. 01 2008




Why Not Have It All?

For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president

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Jun. 01 2008




Stress Relief

Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

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Jun. 01 2008




E-NOUGH

Help! They’ve got our e-mail addresses and they can’t shut up! Those who were masochistic enough to sign up for e-mail from any of the ’08 presidential

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Jun. 01 2008




Your Song, Your Price

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

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Jun. 01 2008




Tube Draws Future Students to Web

To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

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May. 01 2008




Coming Soon?

You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you’ll have to go to Hong

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May. 01 2008




The Web Suits Them

Stop, look and listen is good advice when arriving at a railroad crossing. It’s also sound thinking when trying to build a relationship with an underserved

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May. 01 2008




Tooth in Advertising

For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they

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Oct. 01 2007




WORKER’S PARADISE

Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for

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