Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Email Marketing > RETENTION

Retention

Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

Read and Discuss

Oct. 26 2011




Email Tricks and Treats

One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …

More...

 

Oct. 12 2011




Email is StubHub’s Ticket to Cut Through the Noise

So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

More...

 

Aug. 02 2011




Back to the Basics: How to Optimize Your List

Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.

More...

 

Jul. 12 2011




In Email, Breaking Up is Easy to Do for Consumers

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.

More...

 

May. 05 2011




Search Tips: How You Can Reach a Shifting B-to-B Mindset

While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives

More...

 

Aug. 01 2008




Shelf Help 1

Borders wants to sell you a book online at last. That’s right. The chain hadn’t sold books on the Web until it relaunched its site (www.borders.com) in

More...

 

Aug. 01 2008




Why Not Have It All?

For a price or a click today’s consumer can have it all. At the Chicago Association of Direct Marketing’s recent IMX08 event, Yankelovich Inc. president

More...

 

Jun. 01 2008




E-NOUGH

Help! They’ve got our e-mail addresses and they can’t shut up! Those who were masochistic enough to sign up for e-mail from any of the ’08 presidential

More...

 

Jun. 01 2008




Your Song, Your Price

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

More...

 

Jun. 01 2008




Tube Draws Future Students to Web

To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

More...