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Retention

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Mar. 08 2012




Paypal’s Slogan Gives Pause — and Merchants Lose

Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.

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Mar. 07 2012




Protection Through the Web and Apps 2

In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.

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Mar. 06 2012




Evaluate Inactive Email Names With a Staged Approach 12

When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.

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Feb. 27 2012




Direct Mail Lets Online Marketers Stay In Front Of Customers Longer: Q&A

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

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Feb. 16 2012




Retargeting Outperformed General Sites in 2011

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.

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Feb. 16 2012




 

Feb. 16 2012




How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

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Feb. 14 2012




 

Feb. 14 2012




 

Feb. 12 2012




Facebook IPO Will Draw Attention To Social Media Data Practices

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.

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