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Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

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Feb. 16 2012

How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.



Feb. 14 2012


Feb. 14 2012


Feb. 12 2012

Facebook IPO Will Draw Attention To Social Media Data Practices

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.



Feb. 11 2012

Half of Top Luxury Brands Are “Feeble” in Mobile: Study

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.



Feb. 10 2012

5 Strategies for Better B2B Ecommerce 2

Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.



Feb. 07 2012

Integrated Marketing Boosts NC Symphony Ticket Sales

A multichannel approach of direct mail, radio, email and print has helped the Winston-Salem Symphony increase ticket sales by more than 50% and increase the number of concert series subscribers by 12%.



Feb. 02 2012

Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012 4

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.



Jan. 19 2012

SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant



Jan. 19 2012

Wheeler Direct Mailing Raises Forty-Five Thousand Dollars in Four Days

The 9,000 piece mailing sent on Dec. 28 netted a 3% response rate, says Steve Kerr, chief development officer.