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Using Enewsletters to Drive Customer Behavior

By Craig Fitzgerald Monthly e-newsletters are an effective content marketing tactic, used by more than two thirds of marketers to distribute

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Apr. 23 2012

Denny’s “Always Open” Casual Chat Spots Drag, Don’t Sell Food 1

A series of videos from Denny’s which feature comedian Dave Koechner fail to do much… including entertain or sell food.



Apr. 11 2012

Political Ad Dollars Haven’t Followed Voters Online 1

This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360′s Andy Slater.



Mar. 29 2012

Using Web Data to Improve Your Retail Storefront 1

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.



Mar. 28 2012

Synonym-Aided Search Boosts Guess’s Website Performance

Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.



Mar. 08 2012

Paypal’s Slogan Gives Pause — and Merchants Lose

Paypal’s slogan sets off the flight instinct in at least one reptilian consumer’s brain.



Mar. 07 2012

Protection Through the Web and Apps 2

In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.



Mar. 06 2012

Evaluate Inactive Email Names With a Staged Approach 12

When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.



Feb. 27 2012

Direct Mail Lets Online Marketers Stay In Front Of Customers Longer: Q&A

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.



Feb. 16 2012

Retargeting Outperformed General Sites in 2011

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.



Feb. 16 2012