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Retention

Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Sep. 12 2012




Website Usability Testing Boosts Profitability 31

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

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Sep. 08 2012




Local Social Networking in Play for Sears Hometown Stores 1

In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.

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Sep. 04 2012




Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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Aug. 27 2012




Data and Frequency Capping Can Drive Better Media Buying: Q&A

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, but a combination of shifts in the metrics used, as well as frequency capping within and across ad networks, can significantly boost their programs

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Aug. 22 2012




5 Tips to Keep Your Global Website Strategy On-Track 1

Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

Here are five tips to ensure that your global web strategy continues to gain traction:

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Aug. 14 2012




The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

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Jun. 23 2012




Emails We Love: Bye to Sprout and The Wiggles 2

Sometimes, one unsubscribes from an email program because they’re fed up

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Jun. 22 2012




New Online Deal Site Targets Gay Male Market 1

DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.

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Jun. 19 2012




4 Tricks for Boosting Your Email Marketing Performance

Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.

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Jun. 18 2012




Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)

U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.

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