Retention
Article
May. 22 2013
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...
Article
Apr. 30 2013
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...
Article
Apr. 18 2013
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates. More...
Article
Apr. 04 2013
CM Tech Round-Up: Email Segmentation and Targeting
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance More...
Article
Mar. 22 2013
Triggered Email Volume on the Rise: Survey
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates. More...
Feb. 12 2013
Managing the Buyer’s Journey Through Multiple Touchpoints
1
Here's 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints. More...
Dec. 20 2012
Building Healthcare Relationships With Email
1
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium. More...
Article
Oct. 03 2012
Mattel Uses Web to Boost Retail Sales and Bond with Collectors
A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels. More...
Sep. 12 2012
Website Usability Testing Boosts Profitability
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Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president o More...
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