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Deliverability

Make Your Email Look More Official Than Promotional

Consider your own email inbox. Does a pleasing visual and overexcited copy convince you to hit a "Buy Now" button? What kind of email solicitation might actually get you yourself to respond? In dir

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Dec. 13 2011




Tips for Avoiding ISP Filters and Getting Your Email Read

Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.

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Nov. 08 2011




The Importance of Monitoring Email Inbox Placement

The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…

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Oct. 04 2011




One-Fifth of Marketing Email Hitting Junk Folders: Report

Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.

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Sep. 20 2011




Email Volume Up in Q2: Epsilon Report

Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
Epsilon and the DMA’s Email Experience Council.

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Sep. 01 2011




Cracking the Inbox

How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability

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Jul. 12 2011




In Email, Breaking Up is Easy to Do for Consumers

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.

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Jul. 05 2011




Best Practices: Treat Your Email Recipients Like Customers, Not Strangers

Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.

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Jun. 15 2011




Reputation, Not Content, Key To E-mail Deliverability: Study

If marketing e-mails aren’t reaching targets’ in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server’s IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.

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Apr. 19 2011




New Bill Takes Permission Beyond Opt-in in EU 1

For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.

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Apr. 19 2011




Email Timing: Consider Mailing on the Weekend

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.

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