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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

Read and Discuss

Sep. 12 2012

Five Basics for Better Email Creative 5

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.



Sep. 04 2012

Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.



Aug. 14 2012

The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.



Aug. 07 2012

Crafting an Irresistible Email Subject Line 3

Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.



Jul. 27 2012

U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.



May. 23 2012

Conversion Rates Top Concern for UK Email Marketers 1

Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email



May. 11 2012

Leveraging Dynamic Content in Email Marketing 2

Relevancy is crucial for getting results in email marketing.



Apr. 24 2012

Why List Quality and IP Reputation Are Crucial in Email Delivery 1

Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.



Apr. 14 2012

Pet Photographer’s Email Goes to the Dogs 7

When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn’t realize was email marketing can be full of challenges for novices who don’t know the rules.



Apr. 10 2012

Trigger Email Open Rates Soar: Trend Report 1

Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than “business as usual” messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association’s Email Experience Council and Epsilon.