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Deliverability

Make Your Email Look More Official Than Promotional

Consider your own email inbox. Does a pleasing visual and overexcited copy convince you to hit a "Buy Now" button? What kind of email solicitation might actually get you yourself to respond? In dir

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Article

May. 01 2013




Evaluating MailChimp’s Mixed-Media Campaign

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media […]

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Article

Apr. 04 2013




CM Tech Round-Up: Email Segmentation and Targeting

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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Nov. 16 2012




Make Sure Your Emails Get Delivered This Holiday Season 1

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

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Sep. 12 2012




Five Basics for Better Email Creative 5

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

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Sep. 04 2012




Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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Aug. 14 2012




The 12 Tips of Successful Holiday Email Marketing 8

Is your email marketing program ready for the holidays? Here’s 12 tips to help your team prepare for the season, optimize cross-channel engagement, and increase sales and ROI.

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Aug. 07 2012




Crafting an Irresistible Email Subject Line 3

Subject lines are one of the most overlooked aspects in email marketing. But the reality is that the subject line is one of the top reasons spam filters block email messages.

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Jul. 27 2012




U.S. Email Interaction Lags Behind Other Countries: Silverpop 1

What does it take to get an American to open email marketing messages? A bit more effort on marketers’ parts than in other regions, according to a new study from Silverpop.

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May. 23 2012




Conversion Rates Top Concern for UK Email Marketers 1

Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email

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May. 11 2012




Leveraging Dynamic Content in Email Marketing 2

Relevancy is crucial for getting results in email marketing.

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