Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > Direct Marketing > CREATIVE

Creative

Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

Read and Discuss

Jan. 15 2013




Emails We Don’t Love: ProFlowers Gets Too Personal 6

Done right, email personalization is a great thing. Done wrong, it can be creepy and destroy relationships.

More...

 

Jan. 09 2013




A Bit of Personal Correspondence from the Granthams—and WGBH 2

A handwritten note from Boston PBS station WGBH catches our eye, with a “Downton Abbey” worthy sense of timing and propriety.

More...

 

Dec. 20 2012




Direct Mail Watch: Hey CBLDF, Where’s Your Website? 2

The Comic Book Legal Defense put out a great mailer this holiday season, but one essential call to action was missing.

More...

 

Dec. 12 2012




Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year’s creative crop. See which websites and catalogs are worth a second look.

More...

 

Nov. 20 2012




Emails We Love: Pre-Black Friday Special 3

It’s beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here’s a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.

More...

 

Nov. 15 2012




Make Mail Part of Your 2013 Integrated Marketing Plan 3

Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.

More...

 

Aug. 07 2012




Social, Search and Strategic Planning Level the Playing Field for Small Businesses 4

Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger

More...

 

Aug. 03 2012




Marketers Say Poorly Focused Content Impedes Lead Generation 3

That marketing departments and sales staffs have their differences shouldn’t come as a surprise. But when salespeople are actively rejecting the collateral marketing departments offer, it should not only come as a surprise, but a warning sign.

More...

 

Article

Jun. 19 2012




Emails We Love: UK Round-Up With Boden, H&M and Jigsaw

This week, Emails We Love takes a skip across the pond, to see what several fashionable U.K. retailers with U.S. presences are offering in their email range.

More...

 

Jun. 09 2012




Tailored Content Boosts Conversion in Lead-Generation Cycles 2

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

More...