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Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afo

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digital marketing

Article

Mar. 27 2014




Activities, Stats, Trends in Digital Marketing?—Infographic

This infographic looks at activities, stats and trends around digital customer acquisition and customer optimization.

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LeadsCon-logo-355

Article

Mar. 20 2014




LeadsCon New York Call for Speakers

The LeadsCon New York call for B2B and B2C speakers is open.

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automation-gears-355

Article

Mar. 17 2014




How to Automate Lead Verification

Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.

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Big Sky Tournament

Article

Mar. 03 2014




Making Sense of Lead Gen Metrics and Your True ROI

Sure, you’re measuring your cost per lead. But are you really measuring the true effectiveness of your lead generation initiatives, across your entire enterprise?

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devry logo

Article

Mar. 03 2014




More Quality Leads Needed in Education Market 1

In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.

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exact-screens

Article

Feb. 22 2014




Designing a Successful Lead Gen Form

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

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influencer marketing

Article

Feb. 10 2014




What You Need: Tech Requirements for Lead Gen

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

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enterprise data

Article

Feb. 10 2014




Utilizing Advanced Analytics to Improve B2B Marketing Efforts 2

Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

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celebration

Article

Jan. 31 2014




Solid Gold Case for Calibrating Marketing Automation Results 1

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

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the number four

Article

Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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