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Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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location-based marketing tools

Article

Jul. 23 2014




All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

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technology595

Article

Jun. 25 2014




How Marketing Technology Can Stop Consumer Disconnect

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

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rickM-355

Article

Jun. 18 2014




Global Brands and Local Lead Gen Challenges

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

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piggy-355

Article

Jun. 10 2014




5 Ways To Determine if Your Lead Gen Budget Stacks Up

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

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peerpressure595

Article

Jun. 10 2014




The Value of Testing in Online Prospecting

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

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money-355

Article

May. 13 2014




How to Allocate and Manage a Digital Marketing Budget 1

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

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forrester-wave

Article

May. 13 2014




Ideas for Driving Growth With Lead Management

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

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Article

May. 07 2014




Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

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Lead_Generation595

Article

May. 06 2014




The Difference Between Exclusive and Shared Lead Models

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.

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helix-logo

Article

May. 06 2014




Automation Helps Helix Generate Education Leads

Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.

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