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Acquisition

Making Mobile Part of Your Lead Gen Strategy

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and

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Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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Crumpled question marks heap

Article

Sep. 19 2014




What is the Value of a Lead?

Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.

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Qualifying Sales Leads, Qualified Sales

Article

Sep. 18 2014




Educating Audiences for Lead Generation

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

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Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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location-based marketing tools

Article

Jul. 23 2014




All Roads Lead to Location Based Data

Location based data is paving the way for innovation in marketing on a local basis.

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technology595

Article

Jun. 25 2014




How Marketing Technology Can Stop Consumer Disconnect

Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.

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Article

Jun. 18 2014




Global Brands and Local Lead Gen Challenges

Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.

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Article

Jun. 10 2014




5 Ways To Determine if Your Lead Gen Budget Stacks Up

Is your lead gen budget big enough—or competitive enough? The answer may surprise you.

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Article

Jun. 10 2014




The Value of Testing in Online Prospecting

Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.

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