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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Feb. 28 2012

Tone Deaf to the Needs of Nonprofits

To save the USPS, one lawmaker proposed getting rid of nonprofit postage discounts



Feb. 24 2012

How Well Do You Know “Do Not Call” Rules?

Can you define an “existing business relationship”, and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..



Feb. 14 2012


Feb. 12 2012

Facebook IPO Will Draw Attention To Social Media Data Practices

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.



Jan. 21 2012

Why the Postal Service Must Survive

The USPS is a massive enterprise. They will probably lose $9 billion in 2011, and that rate of loss cannot be sustained. Something must be done.



Jan. 20 2012

Another Alternative Postal Delivery Venture 3

The latest assault on the U.S. Postal Service comes from some libraries, if you can believe it



Jan. 19 2012

SOPA: What’s Bad for the Internet is Bad for Marketers

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant



Jan. 18 2012

4 Email Marketing Basics to Master in 2012

Here are four basics your team should be on top of to make the most of your email expenditures in 2012



Dec. 17 2011

The USPS Meets The Daily Show

Things at the U.S. Postal Service must be really, really dire and out of control when they come to the attention of prominent political satirists like “The Daily Show with Jon Stewart.” In a segment airing last Thursday, show regular Wyatt …