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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Article

May. 22 2013




Chief Marketer Listline May 22

Lists featured this week include Coastal Angler and The Word Among Us.

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oregonian

Article

May. 16 2013




Chief Marketer Listline May 16

Lists featured this week include The Oregonian and Caliber Corporate Contacts.

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new-hampshire-magazine

Article

May. 13 2013




Chief Marketer Listline May 13

Lists featured this week include New Hampshire Magazine and American Nurseryman Email.

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Article

May. 03 2013




Chief Marketer Listline May 3

Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.

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AARP-crop

Article

May. 01 2013




Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

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Bob

Article

Apr. 30 2013




Logicalis Uses Humor in IT Campaign

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

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music-stand

Article

Apr. 26 2013




Chief Marketer Listline April 26

Lists featured this week include The Music Stand and Chain Drug Review.

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full-beauty-595

Article

Apr. 18 2013




Chief Marketer Listline April 18

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

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tafford-595

Article

Apr. 12 2013




Chief Marketer Listline April 12

Lists featured this week include Tafford Uniforms PIP and Friends of Israel Disabled Veterans.

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game-595

Article

Apr. 12 2013




Returns Fraud Hurting Online Retailers: Study

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.

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