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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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sheep

Article

Aug. 18 2013




Chief Marketer Listline Aug. 19

Lists featured this week include Countryside Publications and Creative Kidstuff.

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love of crochet

Article

Aug. 06 2013




Chief Marketer Listline Aug. 6

New lists from Chief Marketer and NextMark include Love of Crochet, Mindful and The Nation.

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Worship-Leader-Magazine-8

Article

Aug. 02 2013




Chief Marketer Listline Aug. 5

Lists featured this week from Chief Marketer and NextMark include Worship Leader and The Daily Witness.

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landscape

Article

Jul. 26 2013




Chief Marketer Listline July 26

Mailing lists featured this week from Chief Marketer and NextMark include Landscape Architect Business and the LexisNexis International Masterfile.

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personalization

Article

Jul. 23 2013




Don’t Abandon Outbound Marketing Just Yet 2

Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.

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Screen Shot 2013-07-19 at 10.38.59 AM

Article

Jul. 19 2013




Chief Marketer Listline July 19

Lists featured this week include Dover Saddlery and Camp Business Magazine.

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pitney-logo

Article

Jul. 17 2013




Enabling Online-Offline Integration With Technology

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

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humane-canada

Article

Jul. 12 2013




Chief Marketer Listline July 12

Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.

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cricket

Article

Jul. 01 2013




Chief Marketer Listline July 1

Lists featured this week include Carus Publishing and Crutchfield.

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barton-cards

Article

Jun. 17 2013




Chief Marketer Listline June 24

Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.

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