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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Article

Nov. 01 2013




Chief Marketer Listline Nov. 1

Lists featured this week include DoggyLoot and Paula Young.

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disney movie

Article

Oct. 25 2013




Chief Marketer Listline Oct. 28

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

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teddy bear

Article

Oct. 21 2013




Chief Marketer Listline Oct. 21

Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.

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artisan-table

Article

Oct. 10 2013




Chief Marketer Listline Oct. 14

Lists featured this week include The Artisan Table and Pajamagram PIP.

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man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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RatchetWrench_cover

Article

Oct. 07 2013




Chief Marketer Listline Oct. 7

Lists featured this week include Ratchet+Wrench and The Cold Hard Truth with Judson Phillips.

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cat-website-1

Article

Sep. 26 2013




Chief Marketer Listline Sept. 26

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

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alloy

Article

Sep. 22 2013




Chief Marketer Listline Sept. 22

Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.

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prospecting

Article

Sep. 15 2013




Personalization vs. Customization: How Marketers Can Deliver What Consumers Want

Many consumers say they think personalization is a superficial tactic. But it’s popular among marketers. Where’s the disconnect?

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highlights-hello

Article

Sep. 15 2013




Chief Marketer Listline Sept. 15

Lists featured this week include Casual Living Magazine and Highlights Hello.

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