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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Article

Feb. 10 2014




Chief Marketer Listline Feb. 10

Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.

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wind and weather

Article

Feb. 02 2014




Chief Marketer Listline Feb. 2

List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.

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influencer marketing

Article

Jan. 21 2014




Why Segmentations Fail—And How to Make them Succeed

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

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sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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country-gardens

Article

Jan. 14 2014




Chief Marketer Listline Jan. 14

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

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ski-mag

Article

Jan. 06 2014




Chief Marketer Listline Jan. 6

Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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model-airplane-355

Article

Dec. 05 2013




Chief Marketer Listline Dec. 9

Lists featured this week include Air Age Media and Sun Magazine.

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zquiet

Article

Dec. 02 2013




Chief Marketer Listline Dec. 2

Lists featured include ZQuiet and Teenager Pageant.

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mercy-corps

Article

Nov. 11 2013




Chief Marketer Listline Nov. 11

Lists featured this week include Mercy Corps and PSA Group.

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