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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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bass

Article

Jun. 25 2014




Chief Marketer Listline June 25

Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

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many small light bulbs equal big one

Article

Jun. 25 2014




In Closing B2B Sales, Follow-Up Matters

A big difference between B2B and B2C marketing is the follow-up.

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insurancenewsnet

Article

Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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grocer-355

Article

Jun. 10 2014




Chief Marketer Listline June 10

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.

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fragrance

Article

Jun. 04 2014




Chief Marketer Listline June 4

Lists featured this week include Fragrance.net PIP and Get Motivated Seminars.

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tree-355

Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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acacia-logo

Article

May. 23 2014




Chief Marketer Listline May 27

Lists featured this week include Acacia PIP and Madovor Media.

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mailboxes-595[1]

Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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images

Article

Mar. 20 2014




When Personalization Goes Wrong—And Ways to Make it Right

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

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mailbox

Article

Mar. 20 2014




Direct Mail Tips: Length, Timing and Segmentation Matters

“The more you tell, the more you sell” is still the mantra for many direct mailers.

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