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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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sharper-list

Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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country-gardens

Article

Jan. 14 2014




Chief Marketer Listline Jan. 14

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

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ski-mag

Article

Jan. 06 2014




Chief Marketer Listline Jan. 6

Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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model-airplane-355

Article

Dec. 05 2013




Chief Marketer Listline Dec. 9

Lists featured this week include Air Age Media and Sun Magazine.

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zquiet

Article

Dec. 02 2013




Chief Marketer Listline Dec. 2

Lists featured include ZQuiet and Teenager Pageant.

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mercy-corps

Article

Nov. 11 2013




Chief Marketer Listline Nov. 11

Lists featured this week include Mercy Corps and PSA Group.

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Screen Shot 2013-11-01 at 5.37.23 PM

Article

Nov. 01 2013




Chief Marketer Listline Nov. 1

Lists featured this week include DoggyLoot and Paula Young.

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disney movie

Article

Oct. 25 2013




Chief Marketer Listline Oct. 28

Lists featured include Disney Movie Club and World Reserve Monetary Exchange.

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teddy bear

Article

Oct. 21 2013




Chief Marketer Listline Oct. 21

Lists offered this week include Vermont Teddy Bear PIP and Conde Nast Statement Program.

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