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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Article

May. 23 2014




Chief Marketer Listline May 27

Lists featured this week include Acacia PIP and Madovor Media.

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Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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Article

Mar. 20 2014




When Personalization Goes Wrong—And Ways to Make it Right

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

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Article

Mar. 20 2014




Direct Mail Tips: Length, Timing and Segmentation Matters

“The more you tell, the more you sell” is still the mantra for many direct mailers.

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Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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Article

Mar. 18 2014




Six Factors for Bridging Direct and Brand Marketing

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

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Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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Article

Feb. 16 2014




Direct Mail in the Digital Communication Era 6

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

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Article

Feb. 10 2014




What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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Article

Feb. 10 2014




Chief Marketer Listline Feb. 10

Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.

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