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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives. The Summit will be held concurrently with the

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Mar. 01 2003




Mail: Stepchild Poised for a Comeback

There was a time when the term direct marketing was virtually synonymous with what others called direct mail marketing. Over the past two decades, the

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Feb. 01 2003




Gold Points Returns to Postal Mail

Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

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Feb. 01 2003




Mailing to GM Dealers Pulls 17% Conversion

A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,

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Feb. 01 2003




USPS Bilked in Postage Scam

A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to

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Jan. 03 2003




Young Women Prefer Direct Mail for Healthcare Offers: Survey

Want to reach young women concerned about their health? Forget MTV

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Jan. 01 2003




Mailer Groups Laud Bush Postal Commission

Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports

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Jan. 01 2003




AARP Targets Hispanic Seniors

AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP’s 130 million direct mail solicitations

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Jan. 01 2003




Mailers, Write the President Today

By now, direct marketers should have heard the fantastic news about the Office of Management and Budget’s recalculation of the U.S. Postal Service’s Civil

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Jan. 01 2003




NO LAUGHING MATTER

Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don’t feel left out of the loop. Humor is one of

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Dec. 19 2002




USPS Signs Tentative Pact With Two Unions

The U.S. Postal Service and two of its largest employee unions, the American Postal Workers Union and the National Postal Mail Handlers Union, have reached tentative agreement on a two year contract.

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