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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Oct. 15 2003




Software Firm Tweaks Rivals in New Campaign

ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun

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Aug. 01 2003




Trucker Mailing Pulls 3.1% Response

TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.

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Aug. 01 2003




Congress Mulls Postal Reform Bill

A reform bill that would give the U.S. Postal Service greater authority to make business decisions and create a new oversight agency was introduced in

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Jul. 01 2003




Do-Not-Mail Threat Looms in NY

Well, it’s happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create

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Jul. 01 2003




Direct Mail Response Climbing: Survey

Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those

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Jun. 01 2003




ATV Mailing Drives Down Costs

Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

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Jun. 01 2003




Unicco Mailing Gets 11% Response

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

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Jun. 01 2003




North Carolina Tries to Collect Tax on Postage

North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small

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Jun. 01 2003




Cruising Into the Mail Stream

Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

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Mar. 01 2003




Bookspan Rolls Out Hispanic Book Club

Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The

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